#vIDEA 2019
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vIDEA Awards on 18 April 2019

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vIDEA 2019

Awards Categories

Video Marketing Awards – Media Specific (Offline)

This category of awards shall recognize outstanding marketing campaigns which effectively leveraged the power of video content to create an impact through ATL, BTL, OOH, and other non-digital media channels and platforms.

Category Code: VM

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Video Marketing Awards – Digital

This category of awards shall recognize outstanding marketing campaigns which effectively leveraged the power of video content to create an impact through Digital media channels and platforms.

Category Code: VD

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Sector Specific Awards

This category of awards shall recognize outstanding use of video content by/for Enterprises of different industry sectors to create significant impact and achieve remarkable business results.

Category Code: VS

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Video in Website Awards

This category of awards shall recognize outstanding use of video content in the Websites of different types and functionalities to engage with the visitors/users and achieve remarkable business results.

Category Code: VW

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Video in App Awards

This category of awards shall recognize outstanding use of video content in the Mobile Applications of different types and functionalities to engage with the visitors/users and achieve remarkable business results.

Category Code: VA

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Video Enabler Awards

This category of awards shall recognize the exemplary efforts of all professionals whose work supports and complements the entire process of video development including script writing, direction, cinematography, costume design, anchoring, visual effects, etc.

Category Code: VE

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Genre Specific Awards

This category of awards shall recognize outstanding video content developed under different Genres including, but not limited to, short films, feature films, TV series, Web Series, video essays, live streaming, etc. with a certain quotient of entertainment, information, motivation, message, or idea-sharing.

Category Code: VG

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Apex Awards

This category of awards shall recognize the leading professionals, agencies, platforms and enterprises whose contribution to the growth of the video media industry has been extraordinary, and have tremendously uplifted the quality and quantity of video content being produced in the country.

Category Code: AP

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Videa Short-Film Contest

This is a Videa exclusive contest, and invites all budding, amateur and professional filmmakers and video content developers to create exclusive video projects and submit their completed projects as entries. The winners will take away the prestigious title and trophy along with a potential opportunity to collaborate with some of the largest video production houses in the country.

Category Code: SF

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Inkspell Presents

vIDEA 2019 – The Video Media Awards and Summit

Over the years, video has transformed from being just a content format to becoming a media platform. Rather, video has evolved into a phenomenon that now influences strategy-level decisions at the largest corporations in India and globally. While this format of content has emerged as the greatest tool for brand marketers, it has also led to the rise of a whole new industry that specializes in video conceptualization, production, editing, packaging, publishing, and promoting. Hence, its impact can be seen in industry trends, consumer behavior, and the economy at large.

vIDEA – The Video Media Summit & Awards 2019, is a unique initiative by Inkspell Media to recognize and acknowledge the champions of the video content and media industry, and bring them to the center stage at a national forum with global exposure. Additionally, the idea behind developing this program is to get the veterans and experts from the industry together to discuss the leading trends and opportunities, address key concerns in the domains, and draw a roadmap for the growth of the video media.

Video Media 2019

COLLABORATE WITH US

With an eclectic mix of over 400 attendees represented by the leadership, senior and mid-level officials from the leading brands and agencies, vIDEA 2019 offers a wide spectrum of marketing, branding and partnership opportunities.

Become a Sponsor Become a Partner
Video Media 2019

EMINENCE FORUM

vIDEA 2019 presents a great platform for professionals and enterprises to position themselves as thought-leaders in the market by representing at the exclusive Speaker and/or Juror panel of this highly anticipated programme

Become a Speaker Become a Juror

Agenda

1730-1800

Registration


1800-1815

Keynote Address

Democratisation of Media in a ‘Video First’ ecosystem

Speaker: Sriram Padmanabhan

Vice President (Marketing) | Nissan Motor
Corporation

 


1815-1845

Announcement of Awards

C1 + C2


1845-1900

Special Address 1

Leveraging the power of video media for infotainment and enhancing brand awareness.

Speaker: Ssumier S Pasricha

Indian Actor & Comedian


1900-1930

Announcement of Awards

C3 + C4


1930-1945

Special Address 2

Social Amplification and Measurability: Covering the ROI interests of brands through video analytics and KPIs

Speaker: Amit Verma

Head, Growth Marketing | Zoomcar

 


2000-2010

Exclusive Launch of 'Baarish' – an ALTBalaji Webseries

Guest Speakers: Asha Negi and Priya Banerjee

    

2010-2030

Announcement of Awards

C5 + C6


2030-2110

Panel Discussion

Product Placement: Role of video content in expanding the scope of embedded marketing for Brands

  • Advertising format that emulsifies well with the content
  • Creating aspirations around the brand through influencers
  • Choosing between video properties that suit your brand personality especially in the booming OTT landscape
Moderator: Rituraj Bidwai – Head of Brand | Mahindra Susten

Speakers:
  • Binda Dey – Head of Marketing | Red Chillies Entertainment
  • Hitesh Malhotra – Chief Marketing Officer | Nykaa.com
  • Balaji Vaidyanathan – Marketing Director (CEEMEA) | Franklin
    Templeton Investments
  • Priyanka Sehgal – Senior Media Professional
  • Siddharth Bhardwaj – Chief Marketing Officer | UFO Moviez India
  • Prachi Mohapatra– Chief Marketing Officer (FBB) | Future Group India
  • Sameer Seth – Director, Marketing | Dolby Laboratories


2110-2130

Announcement of Awards

C7 – C9

Speakers

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Asha Negi

Indian Actress

Asha Negi

Indian Actress | Indian Actress
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Priya Banerjee

Indian Actress

Priya Banerjee

Indian Actress | Indian Actress
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Ssumier S Pasricha

Indian Actor and Comedian

Ssumier S Pasricha

| Indian Actor and Comedian
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Jurors

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Rajitta Hemwaani

9X Media

Rajitta Hemwaani

Senior Vice President- Creative Content & New Business | 9X Media
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Priyanka Sehgal

Senior Media Professional

Priyanka Sehgal

| Senior Media Professional
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Anupam Siddhartha

Symbiosis International (Deemed University)

Anupam Siddhartha

OSD, Symbiosis Test Secretariat (STS) | Symbiosis International (Deemed University)
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