Founder | Sparkles Dating
Content, Product, Strategy, Revenue, Brand building and communication. A TV & Digital professional, 20 years of experience- launched leading television channels and digital platforms. One of the first to leverage TV & Digital synergies. Content monetisation across genres.
Launched Award winning IPs, the first to launch Digital IPs and monetise them.
•Created first of its kind primetime programming, created, sold & executed IPs, turned around TV ratings, set up broadcast chains, forayed into regional content and managed P&L Lead teams of over 200
•Setup TV channels & digital properties; created produced and directed programmes/ content at NDTV, ET NOW, Times Now & Network 18
•Launched the Branded Content division at Times Now; led brand strategy, media agnostic campaigns drove concept selling & revenue generation for the National & International market. Created award winning IPs
•Worked with brands across sectors; example – BFSI (Aditya Birla Mutual Fund, BSE, Kotak Mahindra Bank, ICICI Bank, Bajaj Allianz), Tech (Blackberry, GE, IBM, Schneider Electric, Cisco, Microsoft), FMCG (Gillette, Britannia, Cloudnine hospitals, Tatas, Godrej, Thyrocare, HUL, Eureka Forbes, Kansai Nerolac, Mother Dairy, Nestle), Automobile (Skoda, BMW, Audi) and Public Sector (GOI, LIC)
•Awarded Most influential Content Marketing Professionals
•Awarded Top 50 Most Influential Digital Marketing Leader
•Awarded Women Leadership Achievement Award in 2016 at World Women Leadership Congress
•Awarded the Women Super Achiever Award in 2017 at World Women Leadership Congress
•Won Content Marketeer of the Year award at DMAI for Moneycontrol in 2015
•‘Power of Shunya’ won a silver at the Goa Fest Creative Abby’s 2014
•‘Amazing Indians Awards’ won at the WOW awards in the on ground event category
•‘Gillette Soldier for Women’ won at Cannes; trended #3 worldwide on Twitter
•NDTV 24×7 won the Best English News Channel of the Year award; responsible for overseeing programming