Senior Vice President- Creative Content & New Business | 9X Media
OVER 20 YEARS OF EXPERTISE IN LEADERSHIP ROLES ACROSS
A&R, CREATIVE CONTENT AND BUSINESS DEVELOPMENT IN MEDIA &
grown the ranks in the business of media and entertainment, an area I am
extremely passionate about. Have held leadership roles with proven and
established organisations , India and globally.
A sharp and proven business acumen and a keen
eye for winning content , discovering and launching music talent in India have
been my core strengths. Some of the biggest names and IPs in the Indian music
business have been my contribution over the years.
areas of specialisations over the years have been:
Across music, television, radio & films.
acumen for growth riders.
development & partnerships.
track record in launching a number of India’s biggest music names today.
communication and leadership skills.
*Ensuring profitable streams within stipulated
timelines & costs.
well connected in the entertainment and media industry.
Mentoring Musicians over the years.
Built a solid track record of success, leading start ups,
turnarounds and setting new divisions and revenue models.
brought by Universal Music Group’s global CEO Mr Max Hole to turnaround a long
time dormant UMG arm in India in 2008.
in by the MD of 9X Media, Mr Pradeep Guha to create new disruptive music
content, a new music label SpotLampe, brand partnerships and new revenue
streams for primary channels of the network.
in by the Ex President of The Times of India Group, Mr Arun Arora to launch
Times Music. Was core management team and led its content for ten years, firmly positioning it as a leader in its
the new talent acquisitions division for the Star TV Network that totally turn
around the way its prime channels, Star Plus, Channel V, Star Sports and Life
OK would create new disruptive content
and hunt down actors , writers and musicians for its prime channels.
HISTORY & ACCOMPLISHMENTS.
(9XM, 9X0, 9X TASHAN, 9X JHAKAAS, 9X JALWA, SPOTLAMPE)
SENIOR VICE PRESIDENT- CREATIVE
CONTENT & NEW BUSINESS.
core responsibilities here are to :
disruptive new content for its prime channels,
in new and established music talent to the network,
up its music label, SpotlampE.
creation and partnerships for the revenue and brand management team,
and developing new IPs for the network.
closely with all arms of the network to achieve a common goal and targets.
head quartered in London, is a spoken word news and entertainment platform.
Consulted with them in creating Indian content, media partnerships across
entertainment and operations to set up its Indian arm in 2015. Led business
development and media partnerships across radio, newspapers, digital platforms
VICE PRESIDENT- CONTENT.
here included creating disruptive content in music and bringing in new and
established talent to the network, actors, writers, musicians from India and
beyond. I worked closely with all prime
channels of the network.
VICE PRESIDENT- CONTENT.
worked with the UMG London headquarters in London, to restructure the content
arm of the India office, its content development and acquisitions. Within a few
months, established Universal in India as one of the most proactive players in
launching new talent, creating new edgy
content, multiple alliances and setting up new
content markets in Punjab and Bengal.
BUSINESS HEAD- MUSIC CONTENT .
content for its new arm Big Music, partnerships with multiple artistes, labels,
international licensing, talent management and movie music.
THE TIMES OF
INDIA GROUP- TIMES MUSIC.
ASST. VICE PRESIDENT & HEAD OF
from scratch a very innovative and successful music label that went on to lead
the country in mainstream clutter breaking
commercial and niche music, globally , across multiple genres. Radically
changed the way spiritual music was heard and perceived. Created a massive
global market for its music with multiple global licensing deals and led the
company for ten years at its global representation at Midem, Cannes. Created
and led massively super successful IPs like The War of DJs for nearly a decade.
with the groups’ multiple properties like Filmfare awards, Femina Miss India
contest, Zoom & Radio Mirchi to maximise potential and growth.
BACHCHAN CORPORATION LIMITED.
HEAD- MUSIC CONTENT.
B was the music arm of ABCL which went on to release super successful film and
non film music. Worked with Mr Bachchan closely on prominent projects and was
the content curator for the Miss World contest brought into India for the very
first time in 1996 by ABCL.
CHIEF MARKETING AND CONTENT MANAGER.
on all aspects of movie and music production and its marketing. Am responsible for spearheading and leading
to success, some of the country’s biggest musical hits in my tenure there.
of Commerce from the Mumbai University.
in Media and Communications from Xaviers Institute, Mumbai.
Degree in Interior Designing from L.S. Raheja
college of Architecture, Mumbai.