A marketing strategist with a penchant for creating and establishing regional and PAN India brands across segments like Steel, Real estate and consumer electronics segments over the last 15 years. He has a passion towards influencing customers mindset across national and international markets by being a creative and business choir for generating optimal brand equity using traditional and digital media. Radio Jockeying, writing, travelling and teaching are the other interests on the personal front that primes up skill sets pertaining to customer understanding, story-telling, project planning, team handling and training etc eventually adding up to the functional efficacies.
Amit is an avid #Marketer with extensive experience in Digital and traditional media strategy. He loves mining for consumer insights and building brands through storytelling #advertising. He is currently putting a method to the madness for non-linear hyper-growth as Head growth marketing for Zoomcar.
An Engineer and an MBA graduate, with 10+ years of global experience in the digital & branding space, Amit has led Marketing, digital transformation and growth for companies in his previous assignments with Noon, Shopclues, PayU, ZO, Maxus & Percept. Established marketing of a MENA region biggest e-com Noon from scratch as a Head Performance and branding, in his last role.Attachments area
A decade of experience in Marketing and Brand Communication with specialization in Digital. Astute understanding of various digital marketing channels coupled with solid technical knowledge gives me an edge in implementing brand related campaigns derived from the overall business objectives. Data is an integral part of my work style ensuring a fair balance of execution and result KPIs, important for any strategy to be successful.
The work done during my stint with Godrej won awards by “Asia Retail Congress” and “CMO Asia Brand and Marketing Excellence Awards”.
Relevant areas of core strengths – Digital strategy in Search, Social, Mobile, User Experience on web and mobile, Analytics mapping on Search and Social channels, User journey management, SEM, Online Reputation Management, SEO, eCRM, Media planning and performance marketing.
Anil Kumar Singh comes to Neo@ogilvy with more than 17 years of experience in digital advertising. currently working with neo@Ogilvy as a National Director of SEO. There he is Accountable for the agency’s SEO and content vision, and managing the growth of the product by overseeing the SEO Leads, supporting the Client Services team, and playing an active role in New Business opportunities.
He was previously India Head of SEO in Interactive avenues, Digital arm of IPG Mediabrands . He had built SEO team & business from scratch and stabilised IA into a leader in SEO for the Indian market working with major brands like ICICI BANK, Micromax, Cleartrip, SBI, Mahindra & Mahindra, GENPACT,Dishtv, Airtel and BookMyshow. Anil helped Interactive Avenues SEO Business reach scale in less than 3 years.
Qualification : Master of Computer Science (M.Sc) Honors and Awards :
Best SEO -India Digital Media Awards 2015 Exchange4Media & Jagran June 2015
Best SEO Category Award by Afaqs! At DIGITAL AGENCY AWARDS 2015 Afaqs! & Jagran.com August 2015
Balaji Vaidyanathan is a seasoned marketing leader with over 17 years of insightful global experience in brand, advertising, digital, content and mainline. In his current role as Marketing Director, CEEMEA for Franklin Templeton based out of Dubai, Balaji is responsible for all strategic marketing initiatives for the CEEMEA region. He leads a team across multiple geographies, covering over 20 countries across Central and Eastern Europe, Middle East and Africa and focusing both on institutional and retail businesses. Prior to this role, Balaji was Deputy Head – Marketing for Franklin Templeton India and was responsible for leading all key brand initiatives and investor education programs. In his initial part of his career, he has also been associated in various capacities with the Aditya Birla Group and the Edelweiss Group. Balaji has been one of the early adopters of leveraging gamification, video content and storytelling in the mutual fund industry to promote investor education in the online space. His deep understanding of consumer marketing and customer lifecycle journeys have won him several awards in India and globally across creativity, content, innovation and effectiveness.
› Priyanka is a media professional with 22 years of extensive experience across TV & Digital with successful stints in India’s leading media conglomerates including Network 18, Times Television Network and NDTV.
› With rich experience in Strategy, Product, Growth, Monetization, Content, Programming & Partnerships, Priyanka is credited with launching some of the leading Television channels and Digital Platforms in India.
› Having created award winning programs and IPs, she has devised processes that still run effectively at organizations she worked at.
› She has turned around television ratings and revenue, setup broadcast chains, forayed into regional content and managed teams of over 200.
› Her in-depth understanding of brands and their ethos across industry verticals has helped catapult brands to thought leadership positions.
› Her award winning IPs, Channels and Shows stand testimony to her strategy and content marketing ability to help brands engage with their audiences.
› Priyanka is recognized as an inspiring leader with exceptional creative and commercial discipline and a unique ability to embrace change and consistently innovate in an industry that is constantly disrupted across content, carriage and consumer behavior.
› Her Digital initiatives won many awards and she is often consulted by the top management and startups for her strategy and ability to rewire and help shape brands.
› She was awarded the Woman Leadership Achievement Award in 2016 and Woman Super Achiever Award in 2017 at the World Leadership Congress.
› She was awarded the Top 100 Smartest Digital Marketing Leader and later the same year the Top 50 Most Influential Digital Marketing Leader and is also counted amongst the Top 50 Content Marketing Leaders in India.
› Priyanka is a Columbia Business School alumnus and has helped launch many start-ups in the national and international space.
Archana Aggarwal is a passionate media advocate with 20+ years of media experience. She has worked across multiple brands at both media agencies and advertiser. Her last assignment was Country Media Manager, P&G where she spent 8+ years and has now been with Airtel for last 3+ years as VP, Media. She was instrumental in P&G winning their first Cannes in India in 2006 post which they won many prestigious international awards for the Gillette Shave India Movement. She also led media for the high decibel launch of 4G and Payments Bank in India. She identified ideas like Sim sampling with Economic Times, Roshandan and Google countdown clock.
With over 20 years of work experience spanning all media formats from print to radio to Television to events to digital, Aman Heads Content and Brand Solutions at HT Digital Streams, responsible for all HT digital assets – Hindustantimes.com, livemint.com and livehindustan.com. A well rounded professional, his experience pans across sectors and projects that include – The Global Business Summit, India Fashion Week, International Concerts, fictional web series and content integration, amongst many others. His recent project is the first ever original financial web series on HT.com – #HTFridayFinance and the same has been a talking point within the BFSI sector. He believes that with story-telling becoming mainstream, the onus is on us to create great experiences that makes for great narratives.
Coming from a family of Advertising professionals, she has derived her training in advertising from Damodar Warrior, (ex Creative Director JWT) one of the leading creative gurus of Indian Advertising. She managed an advertising agency for more than 25 years and now is a branding and marketing consultant. She is Brand Director at UJA, a global advisory and business consulting firm, where she is responsible for GTM strategies, marketing and branding advisory to international companies coming to India.
Her core competencies lies in developing branding and marketing strategies, design & aesthetics, brand building, having serviced various B2C and B2B brands (process, food, hospitality, wellness, entertainment, manufacturing, retail, real estate, infrastructure etc).
She has a special interest in providing branding and marketing strategies to startups and social enterprises.
VISITING FACULTY
Over the last 15 years she has been invited by all the leading management and mass communication institutes in Pune as a visiting faculty. Her area of expertise is Advertising Management, Integrated Marketing Communications and Brand Management.
Visiting faculty to
Symbiosis Institute of Mass Communications (SIMC) PG and UG
Symbiosis Institute for Business Management (SIBM)
PICT School for Information and technology management.
MITSOB
MIT School of Design
PICT School for Information Technology and Management
International School of Business and Media (PG)
School for Fashion Techonology (Karve Shree Shikshan Sanstha)
University of Pune’s Mass communications department
Symbiosis Institute of Management Studies
Vishwakarma Institute of Management
Indira Institute for Communication Studies etc
BOOKS: AUTHORED
‘Integrated Marketing Communications’ for DY Patil University of Distance Learning
Co Authored ‘Advertising and Public relations’ for Symbiosis Centre for Distance Education
WORKSHOPS AND TRAINING PROGRAMS
Conducted workshops on branding for women entrepreneurs under the Goldman Sach’s Women Entrepreneurship training program conducted by ISB and SIIB.
Conducted workshops on ‘Marketing for SMEs’ under the aegis of Sakal Media group and Posiview Consultants
She conducts creativity workshops / training programmes for industry professionals, corporates and students. These training programs and workshops help to discover and build creative thinking.
AWARDS
1986 – President’s gold medal for the best children’s book ‘Mother Nature” for BAIF
1988 – Best poster design award by CEAD, Pune for poster on propagating agroforestry for BAIF.
1990 – Best packaging award by CEAD Pune for chocolate box for Baker’s Basket
2004 – Best Menu design for La Brasserie restaurant by the International Tourism Council
2009, 2010 – Best presented wine booth for Good Earth Winery – Upper Crust show (both years)
OTHER INTERESTS
Student and practitioner of BKS Iyengar School of Yoga
Currently writing a book on branding and marketing communications
Invited by NGO called SMILE run by Vandana Chavan (ex mayor of Pune city and currently Rajya Sabha Member) to provide expertise in marketing and building the brand SMILE. SMILE is a platform for women to showcase their handcrafts. These women come from economically weaker sections of the society
Was invited to anchor the communications committee for ‘Branding Pune’ initiative by Mahratta Chambers of Commerce, Industries and Agriculture (MCCIA) and Janwani.
She is well-networked and is respected for her expertise and business ethics.
Professional site: https://sites.google.com/site/rembrandconsultants/
A transformational leader with foresight and imagination, Mr. Prashant Kulkarni is the Chief Marketing Officer at Carnival Group – a rapidly expanding conglomerate with a diverse range of business interests. Through its subsidiaries, the group continues to expand its current business by venturing into new areas, thereby increasing growth and profitability.
Mr.Kulkarni is now building brands such as Purple Foods and Gourmet Potato Chips, Crispy Meow from the ground up & expanding them to new horizons in the domestic market.
With multiple brands and lines of business, he has implemented integrated sales & marketing strategies aimed at increasing conversions, loyalty, and brand recall among the target audience at large.
He holds a Bachelor of Mechanical Engineering degree as well as a Masters of Management (Marketing) and a professional Diploma in Digital Marketing from DMI Ireland.
A digital leader with over 15 years of experience Has led the business function across TV, OTT, and Social platforms. Currently heading GTM strategy for Verse Innovation
Video communication has always been an area of core interest and passion, and I have worked across formats starting GEC soaps, digital web series, short format, vertical videos. I feel privileged to be on this forum
Anay is currently Advisory Consultant and CTO Ambassador at Dell Technologies . He has 15+ years of experience in IT and has worked with some of the large enterprise organization’s & customers across the world. Anay is a trusted advisor & an eminent Industry Speaker creating mindshare around next-gen technology trends & employability skills. He has also written lot of Technology blogs & has been part of renowned Industry events as Keynote Speaker or Panelist. He has multiple Industry certifications and is also passionate about giving back, photography, exploring new places & trying new cuisines.
Aman Dhall is an Indian communications specialist, widely known for his role in building the insurtech brand, Policybazaar.com. The company has emerged as a go to digital platform for death, disease & disability products in India, and is currently the most valued insurtech entity in the world, after its recent listing on the Indian bourses.
In 2019, Exchange4Media recognized Aman among India’s most influential gamechanger in the corporate communications and PR field. He has been also identified as India’s best young talent from the field of marketing, advertising, public relations and media, in various 40 under 40 lists by media houses.
He carries 16+ years of experience in media, financial services, consumer internet & development sector, and has worked in editorial, communications & advocacy roles with influential brands such as the Times of India group, UNICEF, SEDA and Magic Bus India Foundation.
He identifies himself as a proud intrapreneur, prior to PolicyBazaar, he established and ran a not-for-profit venture in the sport & development space for three years. In 2020 after his 6-year stint at Policybazaar Aman founded CommsCredible, an integrated communications agency.
During his time as an entrepreneur, he co-managed & implemented a sport development project, ‘Khel Vikas’, in collaboration with award-winning rural development organisation, Gram Vikas in Odisha and parts of Andhra Pradesh. The project supported over 1,500 tribal children with opportunities to play a sport, and pursue sporting excellence.
In his initial career, he was a journalist, and worked in the leading publications of The Times of India Group for six years. He was Principal Correspondent at The Economic Times, India’s largest business daily, when he left journalism, editing the two personal finance pages in the Sunday edition, and writing news stories & features on BFSI space.
His vision is to create a legacy for the communications fraternity who have been transforming India’s narrative with their storytelling prowess.
Aman also co-hosts #CommsChat, a first-of-its-kind chat series on LinkedIn, and contributes regularly as a guest speaker/teacher/author at various industry events/education institutions/media publications. He also sits on the jury of several prestigious media, marketing & communication forums.
Aman authored the India chapter for the Global Publisher, Routledge in its Handbook of Physical Activity Policy and Practice across the world, released in December 2017. He strongly believes that India needs a ‘sport & physical activity’ culture among masses to truly become a healthy society.
With 25 years of Filmed Entertainment experience, director, writer and acclaimed marketeer Saurabh Varma has managed multiple exciting roles in Film & Entertainment Industry. He has marketed or has been a part of 950+ films in almost all Indian languages. He may perhaps be the only Indian Film Industry professional who has worked first-hand in the Commerce and the Creative side of Films, OTT, Theatrical Distribution, TV, Music Video, Ad Films, Marketing and Strategy Planning. He has directed, written and doctored several films, including upcoming web series Tiwari *ing Urmila Matondkar & ‘Mickey Virus’. Saurabh’s in-depth knowledge & expertise in all aspects of film marketing has also fetched him the prestigious Philip Kotler Award. Saurabh has directly or indirectly worked with almost all Studios and Production Houses that exist in India. His short film ‘Girl in Red’ has garnered 18 million views on YouTube. Saurabh Varma is presently Chief Creative Officer and Filmmaker for Content Engineers and has previously worked as CMO Reliance Jio Studios, INOX, Reliance Entertainment & PVR Cinemas.
Content, Product, Strategy, Revenue, Brand building and communication. A TV & Digital professional, 20 years of experience- launched leading television channels and digital platforms. One of the first to leverage TV & Digital synergies. Content monetisation across genres.
Launched Award winning IPs, the first to launch Digital IPs and monetise them.
•Created first of its kind primetime programming, created, sold & executed IPs, turned around TV ratings, set up broadcast chains, forayed into regional content and managed P&L Lead teams of over 200
•Setup TV channels & digital properties; created produced and directed programmes/ content at NDTV, ET NOW, Times Now & Network 18
•Launched the Branded Content division at Times Now; led brand strategy, media agnostic campaigns drove concept selling & revenue generation for the National & International market. Created award winning IPs
•Worked with brands across sectors; example – BFSI (Aditya Birla Mutual Fund, BSE, Kotak Mahindra Bank, ICICI Bank, Bajaj Allianz), Tech (Blackberry, GE, IBM, Schneider Electric, Cisco, Microsoft), FMCG (Gillette, Britannia, Cloudnine hospitals, Tatas, Godrej, Thyrocare, HUL, Eureka Forbes, Kansai Nerolac, Mother Dairy, Nestle), Automobile (Skoda, BMW, Audi) and Public Sector (GOI, LIC)
Awards:
•Awarded Most influential Content Marketing Professionals
•Awarded Top 50 Most Influential Digital Marketing Leader
•Awarded Women Leadership Achievement Award in 2016 at World Women Leadership Congress
•Awarded the Women Super Achiever Award in 2017 at World Women Leadership Congress
•Won Content Marketeer of the Year award at DMAI for Moneycontrol in 2015
•‘Power of Shunya’ won a silver at the Goa Fest Creative Abby’s 2014
•‘Amazing Indians Awards’ won at the WOW awards in the on ground event category
•‘Gillette Soldier for Women’ won at Cannes; trended #3 worldwide on Twitter
•NDTV 24×7 won the Best English News Channel of the Year award; responsible for overseeing programming
Mr. Rahul Mishra joined Shemaroo Entertainment in November 2017 and currently holds the position of Head, Marketing and Communications.
Over the course of three years, Rahul has played a key role in shaping Shemaroo’s brand’s identity by leveraging emerging trends, thus striking a chord with the audiences and seeing success amongst competition. He is a seasoned marketing professional and has a demonstrated history of helping brands excel in theMedia & Entertainment sector. His areas of specialization includes Marketing Management, OTT Marketing, Digital Strategy, Content Creation, Market Research, and Partnerships. He recognizes the true call of customer satisfaction and impactful delivery, right at the core of his audience, gaining positive traction all along the way of success.
A digital leader with over 15 years of experience Has led the business function across TV, OTT, and Social platforms. Currently heading GTM strategy for Verse Innovation
Video communication has always been an area of core interest and passion, and I have worked across formats starting GEC soaps, digital web series, short format, vertical videos. I feel privileged to be on this forum
Saurabh has 24 years of experience in: Content Creation | Content Acquisition | Filmed Marketing | Strategy Planning | Film Production & Distribution | Script Doctor | Advertising | Film Programming | Content Acquisition | Cinema Management | Movie Promotions | Strategy Development | Developing Film, Production, Cinema Process and Systems | Retail Marketing | Brand Building | Advertising | Cinema Launch | Corporate Communications | PR | Event Management | Visual Merchandising | Merchandise Development and Promotion.
Abraham is the SVP & head of the digital division at Toonz. The division operates a very successful bouquet of You Tube channels with close to 20 million subscribers, digital distribution partnerships with leading OTT platforms & Toonz’s own OTT platform, MyToonz. MyToonz is live across all the leading play stores, Smart TV play stores & is also integrated with leading Telecom player platforms.
Abraham Uthup has multi-industry & multi location work experience. His experience straddles from industries like FMCG, Consumer durables, FMCD, Telecom, Cable & Broadband and Media across regions. He has been into media business since 2010 with experience in Television, Print & Digital media. Abraham has been personally involved the design & roll out of MyToonz & is actively forging a strategy to get MyToonz into multiple geographies.
Mansi Bihani, is the Co-Founder of Video Factory, an explainer video specialist company, sparked by the passion to “build visual awareness amongst communities that prompt them to think, reflect and react”.
Trusted by over 500+ enterprises, such as WHO, United Nations, Reserve Bank of India, Indian Army, and corporates like Tata & Sons, HDFC Bank, GE Healthcare, Cisco, Berger Paint, Dr. Reddy’s Lab, Times of India and more, the factory produces original and compelling content that gives their clientele an impetus to grow.
Having accumulated experience in several aspects of advertising and film-making over the last 14 years, Jitendra has a unique understanding of the industry and the client needs. He is an innovative thinker who readily adapts to any situation, which has regularly contributed significantly in producing impactful, result-oriented campaigns. Moreover, he believes in bringing together a team where everyone is
responsible and credited for their part in the process, leading to a more creative, productive and harmonious output, resulting in measurable growth for the specific project and the company at large.
As the Head of SoCheers Films, is largely responsible for the exponential growth of the division over the last 6 years. The production capabilities skyrocketed last year from 2X to 10X and it goes to prove his merit considering that this was in the midst of the pandemic, when others were visibly struggling. Having started the division alone, he has also devotedly built up a team of 7 passionate individuals now, who
each add significant value to it.
A cinephile since childhood, Jitendra always dreamt of being a part of movies and telling stories that people can connect with. His passion for films and entertainment led him to pursue a career in acting, which later diversified to include several other aspects of the industry like script writing and direction, among others. He has also been part of quite a few ads for several brands before he started his journey with SoCheers as the head of its films division. Being extremely passionate about his work and every piece of video he creates, gives him an opportunity to share a little of himself with the world.
He is the driving force behind SoCheers Films expertly understanding the brand message and conceptualising ideas which communicate it to the audience. Over the years, he has focused the team’s energy into delivering digital storytelling at par with the international standard with projects like The Family Man Job Hunt (Amazon Prime Video), Mirzapur S2 ‘Purvanchal Ke Samachar’ (Amazon Prime Video), Right Time To Buy Furniture (Godrej Interio), ‘Har Pyas Ka Rang Hai Blue (Enerzal), among others. The efforts put into these projects have also been validated with multiple award wins both on national and international stages, including The Webby Awards 2022, Spikes Asia 2022, YouTube Works Awards 2022, The Advertising Club’s Big Bang Awards 2022, and many more. Jitendra has contributed to the video content ecosystem in more ways than one. He regularly engages in industry conversations on varying topics like the creative ideas behind new campaigns attracting eyeballs from the industry, the new correlation between theatrical releases and digital marketing, the business
side of creativity, and more.
Social Media Links:
Twitter – https://twitter.com/JitendraHirawat
LinkedIn – https://www.linkedin.com/in/jitendra-hirawat-a452973a/
Instagram – https://www.instagram.com/jitendrahirawat/
Hansveen Kaur is the Business Head at Momspresso’ India’s largest content and influencer platform for mothers. A seasoned marketer with over 15 years of experience in the creation and successful execution of Marketing Strategy, Customer Experience Management, Digital Marketing, Content Marketing, Business Development and Marketing operations in B2B & B2C, while enabling strong alignment of Marketing function with Sales & Customer Service
– A Logical, decisive, result-oriented and effective leader with excellent communication, interpersonal and relationship management skills.
Specialties: Brand & Marketing strategy development, Brand Management, Marketing Communications, Digital Marketing, Content Marketing & Syndication, Corporate Communication, Consumer Insights & Market research, B2B Marketing, Experiential Marketing
A Digital immigrant, Ankoor believes in the power of Energy and Energize while bringing to the table a pedigree of more than 22 years across the spectrum of media – print, digital , mobile, event productions , some successful marquee pilot projects. Ankoor has more than 45 published articles, along with being active speaker & Jury member at reputed B-Schools and events.. Having worked across multiple functions – ad operations, business operations, content, strategy, event design, media planning & buying, Ankoor has also learnt from the experience of having worked in different cultures and set-ups in national and international environments along with working at cross-functional roles. Ankoor is working with the vibrant and wonderful team at ARM Worldwide and driving the Content, Social & Creative vertical.
Gaurav Shukla is Senior Vice President- Sales at Sony Pictures Network India Pvt Ltd
In his current role he is responsible for the Sales for the Reginal and English Channels of the network.
He is a Science Graduate from St. Stephens College r and a post-graduate from Times School of Marketing.
He joined Sony almost 13 years ago and has worked in various genres Like GEC and Kids.
He has a demonstrated history of working in the broadcast media industry for over 23 years. Has worked with leading broadcasters like STAR and ZEE Skilled in Customer Insight, Broadcasting, Integrated Marketing, Content Strategy, and Media Buying.
His interests include Travelling, Chess and tennis.
He is married and has two kids .
He resides in New Delhi.
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