#vIDEA 2020

1730-1800

Registration


1800-1815

Keynote Address

Democratisation of Media in a ‘Video First’ ecosystem

Speaker: Sriram Padmanabhan

Vice President (Marketing) | Nissan Motor
Corporation

 


1815-1845

Announcement of Awards

C1 + C2


1845-1900

Special Address 1

Leveraging the power of video media for infotainment and enhancing brand awareness.

Speaker: Ssumier S Pasricha

Indian Actor & Comedian


1900-1930

Announcement of Awards

C3 + C4


1930-1945

Special Address 2

Social Amplification and Measurability: Covering the ROI interests of brands through video analytics and KPIs

Speaker: Amit Verma

Head, Growth Marketing | Zoomcar

 


2000-2010

Exclusive Launch of 'Baarish' – an ALTBalaji Webseries

Guest Speakers: Asha Negi and Priya Banerjee

    

2010-2030

Announcement of Awards

C5 + C6


2030-2110

Panel Discussion

Product Placement: Role of video content in expanding the scope of embedded marketing for Brands

  • Advertising format that emulsifies well with the content
  • Creating aspirations around the brand through influencers
  • Choosing between video properties that suit your brand personality especially in the booming OTT landscape
Moderator: Rituraj Bidwai – Head of Brand | Mahindra Susten

Speakers:
  • Binda Dey – Head of Marketing | Red Chillies Entertainment
  • Hitesh Malhotra – Chief Marketing Officer | Nykaa.com
  • Balaji Vaidyanathan – Marketing Director (CEEMEA) | Franklin
    Templeton Investments
  • Priyanka Sehgal – Senior Media Professional
  • Siddharth Bhardwaj – Chief Marketing Officer | UFO Moviez India
  • Prachi Mohapatra– Chief Marketing Officer (FBB) | Future Group India
  • Sameer Seth – Director, Marketing | Dolby Laboratories


2110-2130

Announcement of Awards

C7 – C9

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