Head of Marketing | Dharma Production Pvt Ltd
Head marketing function for more than 50 feature films as project head for theatre and OTT releases. Some of the key movies worked on are Goods Newwz, Kesari, Raazi, Baahubali 1 & 2, Kapoor & Sons, Yeh Jawaani Hai Dewaani, Humpty Sharma & Badrinath Ki Dulhania, Student of Year 1 & 2 and Lunch Box. Also worked on Shershaah, Gunjan Saxena, Guilty, Gehrayiaan campaigns which were direct to digital release.
Spearheading all Marketing, Strategy & Promotional planning and overseeing last mile execution by the team. Focus on core positioning & targeting, creatives, media planning, digital & social media strategy, budget optimization, revenue generation & managing end to end campaigns.
Central focal point for all stake holders, top management, business team and ensuring seamless execution for each and every project.
Pioneered in setting up the “Yash Johar Foundation” in 2020, which was created to help individuals who are employed in the entertainment sector.
Additionally, also worked as producer with Dharma 2.0 the Ad film division of Dharma productions.