Binda has over 15 years of experience in Marketing, Brand Management, Digital Intellegence & Consumer Analytics. She comes with a deep understanding of the Indian media and entertainment space and has led marketing campaigns across categories for different markets. She has been awarded by BBC Knowledge as one of ‘the Greatest Marketing Influencers of 2017.
She currently heads marketing for Red Chilies Entertainment and is responsible for customer loyalty and creating business opportunities across platforms. She has led 360 degree campaigns for wide range of movies like Dilwale, Raees, Dear Zingagi, Jab Harry Met Sejal, Ittefaq, Zero and ongoing projects like Badla.
She has also led the marketing initiatives for Kolkata Knight Riders (KKR) in 2016,
developed the #AmiKKR campaign, which deeply resonated with the fans. KKR
became the first team to have an exclusive television show, called ‘Knight
Club’ on Star Sports and the fan engagement rate on social media not just
surpassed other IPL teams, but also long established teams with global
following like Manchester United, Barcelona, Liverpool, Manchester City and
Chelsea.
During her stint at Star India, she has steered strategic projects for their
Hindi, Regional and English Entertainment channels. She was instrumental in
developing campaigns such as ‘Rishta wahi, Soch nayi’ for Star
Plus, which catapulted the brand back to its leadership position, ‘Cholo
Paltai’ as the war cry for Star Jalsha launch in West Bengal, which
connected with the audience at a personal level and took the channel to the #1
position and ‘Watch with the World’ for Star World Premiere’s launch, which
created a paradigm shift in TV viewing trends in India.
A marketing strategist with a penchant for creating and establishing regional and PAN India brands across segments like Steel, Real estate and consumer electronics segments over the last 15 years. He has a passion towards influencing customers mindset across national and international markets by being a creative and business choir for generating optimal brand equity using traditional and digital media. Radio Jockeying, writing, travelling and teaching are the other interests on the personal front that primes up skill sets pertaining to customer understanding, story-telling, project planning, team handling and training etc eventually adding up to the functional efficacies.
Balaji Vaidyanathan is a seasoned marketing leader with over 17 years of insightful global experience in brand, advertising, digital, content and mainline. In his current role as Marketing Director, CEEMEA for Franklin Templeton based out of Dubai, Balaji is responsible for all strategic marketing initiatives for the CEEMEA region. He leads a team across multiple geographies, covering over 20 countries across Central and Eastern Europe, Middle East and Africa and focusing both on institutional and retail businesses. Prior to this role, Balaji was Deputy Head – Marketing for Franklin Templeton India and was responsible for leading all key brand initiatives and investor education programs. In his initial part of his career, he has also been associated in various capacities with the Aditya Birla Group and the Edelweiss Group. Balaji has been one of the early adopters of leveraging gamification, video content and storytelling in the mutual fund industry to promote investor education in the online space. His deep understanding of consumer marketing and customer lifecycle journeys have won him several awards in India and globally across creativity, content, innovation and effectiveness.
› Priyanka is a media professional with 22 years of extensive experience across TV & Digital with successful stints in India’s leading media conglomerates including Network 18, Times Television Network and NDTV.
› With rich experience in Strategy, Product, Growth, Monetization, Content, Programming & Partnerships, Priyanka is credited with launching some of the leading Television channels and Digital Platforms in India.
› Having created award winning programs and IPs, she has devised processes that still run effectively at organizations she worked at.
› She has turned around television ratings and revenue, setup broadcast chains, forayed into regional content and managed teams of over 200.
› Her in-depth understanding of brands and their ethos across industry verticals has helped catapult brands to thought leadership positions.
› Her award winning IPs, Channels and Shows stand testimony to her strategy and content marketing ability to help brands engage with their audiences.
› Priyanka is recognized as an inspiring leader with exceptional creative and commercial discipline and a unique ability to embrace change and consistently innovate in an industry that is constantly disrupted across content, carriage and consumer behavior.
› Her Digital initiatives won many awards and she is often consulted by the top management and startups for her strategy and ability to rewire and help shape brands.
› She was awarded the Woman Leadership Achievement Award in 2016 and Woman Super Achiever Award in 2017 at the World Leadership Congress.
› She was awarded the Top 100 Smartest Digital Marketing Leader and later the same year the Top 50 Most Influential Digital Marketing Leader and is also counted amongst the Top 50 Content Marketing Leaders in India.
› Priyanka is a Columbia Business School alumnus and has helped launch many start-ups in the national and international space.
Archana Aggarwal is a passionate media advocate with 20+ years of media experience. She has worked across multiple brands at both media agencies and advertiser. Her last assignment was Country Media Manager, P&G where she spent 8+ years and has now been with Airtel for last 3+ years as VP, Media. She was instrumental in P&G winning their first Cannes in India in 2006 post which they won many prestigious international awards for the Gillette Shave India Movement. She also led media for the high decibel launch of 4G and Payments Bank in India. She identified ideas like Sim sampling with Economic Times, Roshandan and Google countdown clock.
Piali Dasgupta is currently Senior Vice President, Marketing, at Columbia Pacific Communities, India’s largest senior living community operator. Columbia Pacific Communities is part of the Seattle-based Columbia Pacific Management. which has presence across USA, Canada, China and India. Piali started her career in journalism with The Times of India, and crossed over to Marketing and Communication with playing key roles in creating impactful content marketing strategies for Myntra and later Amazon. She was responsible for creating Myntra’s very popular style makeover series along with celebrity style chat show series. In a career spanning 14 years, Piali has created a number of award winning marketing campaigns and served on juries. She is on Social Samosa’s Top 40 marketers under 40 list for the year 2019-2020 and has also been awarded the Content Mogul title by CMS Asia (Content Marketing Summit Asia) and has been named one of the top 10 Content Marketing Leaders in APAC in 2020 by CMS Asia. She has also been recognised as the Woman Marketer of The Year at MCube (Masters of Modern Marketing) Awards 2020. She was also part of Social Media Superwomen 2018, that recognised the top 50 women in
marketing in India. She has worked across print media, e-commerce (Myntra, Amazon), retail (Aditya Birla Fashion
Retail) and real estate and is currently building a compelling brand narrative around senior care inIndia.
Her core expertise lies in content marketing, storytelling, building brand narratives and strengthening
brand positioning through storytelling. According to her, good content is one that is purposeful, uplifting and has the ability to startconversations and believes that we are long past the age of “vanity content” or content for the sake of content. Outside of work, she enjoys travelling, is a voracious reader, spends time sketching and is also a
strong mental health advocate, doing her bit to remove long standing stigmas around mental illness.
With 25 years of Filmed Entertainment experience, director, writer and acclaimed marketeer Saurabh Varma has managed multiple exciting roles in Film & Entertainment Industry. He has marketed or has been a part of 950+ films in almost all Indian languages. He may perhaps be the only Indian Film Industry professional who has worked first-hand in the Commerce and the Creative side of Films, OTT, Theatrical Distribution, TV, Music Video, Ad Films, Marketing and Strategy Planning. He has directed, written and doctored several films, including upcoming web series Tiwari *ing Urmila Matondkar & ‘Mickey Virus’. Saurabh’s in-depth knowledge & expertise in all aspects of film marketing has also fetched him the prestigious Philip Kotler Award. Saurabh has directly or indirectly worked with almost all Studios and Production Houses that exist in India. His short film ‘Girl in Red’ has garnered 18 million views on YouTube. Saurabh Varma is presently Chief Creative Officer and Filmmaker for Content Engineers and has previously worked as CMO Reliance Jio Studios, INOX, Reliance Entertainment & PVR Cinemas.
A Marketing Leader with 15 plus years of experience working with Top MNCs such a Bata, Panasonic, Nokia, Microsoft, Pernod Richard and LG Electronics. Currently working as Assistant Vice President – Head of Retail Marketing and Visual Merchandising at Bata India Pvt Ltd. Abhinav alongside an alumnus of IIM-Indore, he has also completed his postgraduate certification From MICA and PGDM in Marketing & IT from Sri Balaji Society. He joined Bata after a stint of around 4.8 years in Panasonic where he was head of Through the line marketing, branch marketing operations and dealer relationship management. He has hands-on experience in managing Retail marketing, Visual merchandising, Campaign development, GTM Strategy, Social Media Strategy, offline-Online marketing ATL, Digital, BTL Activities,, Media management ,etc. He was recognized as Retail Professional of the Year – 2022 in Star Retailers Awards. He was awarded with the Asian Leadership & Innovation Award – Golden Globe Tigers Awards endorsed by CMO Asia/CMO Global/Asia Retail Congress, World Federation of Marketing & World Marketing congress, Marketing Professional of the Year 2021 by CMO Asia/CMO Global/Asia Retail Congress, World Federation of Marketing & World Marketing congress.
With over 16 years rich experience in media spread across media agency and advertiser-I am currently heading the Integrated Media and Advertising for Mahindra’s Automotive Dept. Major achievements in the past 3 years – Launch of XUV400 (EV) , Scorpio-N, Bolero NEO, The All New-THAR, Mahindra XUV700, Born Electric Vision (EV)
My media experience spans across categories like FMCG, BFSI,Automotive, Uber Luxury Brands,Consumer Durables,Online Pharmacy Start up, Entertainment parks & Logistic Solution brands
Nikhil Bharadwaj is the Head of Corporate Communications at Bajaj Allianz General Insurance for close to 6 years now. Apart from handling media relations for the company, he is responsible for aligning the communication strategy (both internal and external) with the business objective. He acts as a communications advisor for senior management and all the departments to devise a long term strategy that effectively communicates the brand story. His aim is to ensure positive brand visibility across all stakeholders by not just producing the right content, but also by adopting an agile approach in line with the changing communications environment. Nikhil started his career with Bajaj Allianz General Insurance as a Management Trainee in 2006 and since then has worked across various profiles. With more than 16 years in the General Insurance industry, Nikhil is a seasoned professional with extensive sales experience in Bancassurance and was the Head of Online Sales as well, prior to joining the Corporate Communications Team of the company. Nikhil has done PGDM in Marketing & ERP from IMDR Pune, MDP in Digital & Social Media Marketing from IIM Bangalore and is also a Licentiate in General Insurance. He has authored various thought pieces on corporate communications in renowned publications and has been often called to interact with young students by various academic institution
Adityan is a seasoned marketing professional with over 15 years of experience across traditional and digital media and communication. He has been a specialist at launching brands for a large part of this time having worked on launches for brands ranging from Jio, Mercedes-Benz, Hasbro, Tata Cliq, Tata Motors, Lodha, Parle Agro, Skoda, Jeep, Anheuser-Busch InBev to name a few.
The work he’s done across these and other brands has won him over two dozen honours local and global and has got him listed in 30 under 30 and 40 under 40 marketing lists in the past.
Prior to this, he was at the NBA where he was the lead for content and distribution partnerships. He led the licensing of NBA rights to Star India and then most recently to Viacom18. He also licensed the NBA 2K League (esports) rights to Loco through 2 cycles, created their first digital weekly basketball analysis show, led the rollout of their first branded content property (which won 2 Promax awards) and signed a partnership with the national broadcaster for non-live content.
He is currently part of the global brand team at BYJU’S where he heads social media, digital brand marketing and brand partnerships across geographies. His focus is to build the brand’s personality and build brand love on digital platforms.
Let me know if you need this to be shorter or longer or need a different perspective. Can provide it accordingly.
Arpan Basu is Director Strategic Communications for Eurasia & Middle East at The Coca-Cola Company. He has been with the company since 2015 and is responsible for building communication strategies that support business objectives and drive growth. Having spent over eighteen years working as a Corporate Communications / Marketing Communications specialist, Arpan has vast experience across reputation management, executive branding, crisis communication and advocacy. Further, he has handled the entire gamut of external and internal communications for the companies he has worked for. In his previous stint with Max Life Insurance, he successfully implemented an integrated communications and rebranding campaign of ‘Max Life Insurance’ from the earlier ‘Max New York Life’. His work has received many accolades, some worth mentioning are the recent recognitions by Business World and Reputation Today as “40 under 40” as a leading communications professional and Excellence in Financial PR at the SABRE AWARDS SOUTH ASIA 2014.
Arpan has worked across industries such as Life Insurance, Pharmaceuticals, Public Relations and Chamber of Commerce. Since his work profile requires through understanding of the business and its functioning he has gained insightful knowledge not only about the company but also about the industries he has worked in. A testimony to this is the fact was being recognized amongst the top 5 “Outstanding young insurance Executive” in Asia in the “Aeon Benfield Scholarship” conducted by Asia Insurance Review.
A successful business leader with +20 years of experience as CMO, Ecommerce and category leadership roles across MNCs and Indian companies
Experienced marketing leader with a passion for building brands and transforming businesses and building brand purpose to deliver growth.
I intuitively understand the exponential power of brands in creating business value and have channelised this passion to deliver substantial growth for business on some of the world’s best brands
Domain Expertise:
• Strategic Brand Marketing and Category Creation.
• NPD, Portfolio Management, Development and execution of strong innovation calendar
• Integrated Marketing execution with strong media principles, spanning across traditional and digital media
• Digital Full funnel advertising, SEO, SEM, Influencer, Performance Marketing, data driven performances,
• CRM, Lifestyle and Retention
• Strong advocate of consumer insight and purposed led brand communication
• Brand P&L and Revenue Management, Promotion and Margin Management
• Ecommerce, Market places partnerships
Key Strengths
• People leader with strong cross functional skills
• Strong communication skills with great stage presence
• Believe in the power of people and collaboration to unleash the goals of the organisation and achieve a win -win solution
• Persevering with a strong drive with an ability to look at challenges as opportunities.
• Have strategic intent with strong focus on execution to optimise every opportunity to drive business growth
• Believe in the power of being result, people and innovative oriented in order to drive impact.
• Ability to strike up strong work relationships across cultures In India and International Markets
Sukhpreet spearheads Marketing, Customer Engagement, Digital and Innovations for Dish TV and its latest OTT video streaming platform ‘Watcho’
In the last twenty years he has donned multiple hats, leading Business teams, heading Marketing, Sales and Innovation functions in the FMCG, Consumer Durables, Media and Entertainment space. He has workedwithcompanies likeDabur,Gillette, Whirlpool, Nerolac and Samsung in various markets across India and South Asia. Currently he is busy transforming the Digital TV andVideoEntertainment space through technology and digital touchpoints. Prior to joining Dish TV, he worked with Samsung Electronics India in the capacity of Director Marketing – Consumer Electronics (CE) Business
Over 16+ years of experience in strategic media planning, media buying, and client relationship management. With an extensive background in movie marketing and branded content working across various categories. Managing marketing for big studios in Bollywood & Hollywood and driving Box Office returns via marketing push & innovations. With over 100+ projects strategized, and executed on branded content, brand film association and 100+ movies handled movie marketing for various prominent studios in Bollywood & Hollywood.
Shrishail is a marketing professional with over 18 years of experience across categories of consumer products, financial services and pharma. Currently, he heads the consumer marketing function at Cipla and is instrumental in spearheading the company’s largest consumer awareness initiative.In his previous stint, he was heading the marketing function for the stationery business at Pidilite. Earlier in his career, he has worked with Berger paints, ICICI Prudential, MetLife, and Kotak Life. Shrishail is a foodie and a self-proclaimed movie critic. He loves to drive and play cricket with his son during his free time.
Taranjeet Kaur is the Head of Media & Digital Marketing for TCPL India. She is responsible for media planning and buying, digital & brand pr,in her role. With 18 years of rich media experience across different agencies and corporates like Nielsen, RKS BBDO, OMD, GSK, Reckitt Benckiser, Piramal Healthcare. She has handled more than 35 brands in her career; like Visa, Rasna, SC Johnson, Faber Castell.
A post graduate from SIMC, Pune ,she was the winner of Digital Power100 list 2020 & Cannes Media Lions 2008. She is part of the ISA committee in India. She is an eminent speaker on Tech and Digital in renowned forums & a Jury member to many prestigious events.
She has consulted few start-ups and corporates and help set up media ground for them.
An avid traveler, photographer, Taranjeet spends most of her time reading and watching videos about diverse topics and cultures where she can gather some new consumer insights and behavior.
Head marketing function for more than 50 feature films as project head for theatre and OTT releases. Some of the key movies worked on are Goods Newwz, Kesari, Raazi, Baahubali 1 & 2, Kapoor & Sons, Yeh Jawaani Hai Dewaani, Humpty Sharma & Badrinath Ki Dulhania, Student of Year 1 & 2 and Lunch Box. Also worked on Shershaah, Gunjan Saxena, Guilty, Gehrayiaan campaigns which were direct to digital release.
Spearheading all Marketing, Strategy & Promotional planning and overseeing last mile execution by the team. Focus on core positioning & targeting, creatives, media planning, digital & social media strategy, budget optimization, revenue generation & managing end to end campaigns.
Central focal point for all stake holders, top management, business team and ensuring seamless execution for each and every project.
Pioneered in setting up the “Yash Johar Foundation” in 2020, which was created to help individuals who are employed in the entertainment sector.
Additionally, also worked as producer with Dharma 2.0 the Ad film division of Dharma productions.
A FinTech Marketeer, striving to make financial ecosystem inclusive for millennials! “My success lies in turning cost centers into revenue centers for organizations and building organic ecosystems, which deliver not just sustainable but also scalable business growth,” says Vishesh Sharma who has recently joined Bajaj Financial Securities as its first Chief Marketing Officer. Vishesh belongs to a rare breed of professionals with a journalistic background who have transcended the world of Finance and entered the highest echelons of Marketing. Previously, he was the Chief Marketing officer at Ashika Group, India’s leading diversified financial services group with four key business verticals including Retail Broking, Institutional Broking, Startup Funding and Global Family Office Services. Vishesh’s experience cuts across diverse marketing disciplines, including brand communication, content marketing, corporate communications, reputation management, product marketing, public affairs, and financial education. He started his professional career with The Hindu, and continued his journey with renowned publications, including Dalal Street Investment Journal and Progressive Media Group. Thereafter, Vishesh switched to the corporate world and worked with reputed companies including Sharekhan by BNP Paribas and Angel One before joining Ashika Group. Throughout his career, Vishesh has been recognized for his remarkable professional accomplishments. In 2020, he was named Content Marketer 40u40 by Exchange for Media and the Marketing Leader of the Year in the BFSI segment by Nasscom. A year later, he was honored as the Rising Media Star by Best Media Info, Corporate Communications Person of the Year by AdGully, and 40u40 PR Professional by Reputation Today. He won Gold at Inkspell awards under the category of Content Marketing Professional 2021. Vishesh was also bestowed with Excellence in PR award by Adgully under their Leader 2.0 awards in 2022 and was also felicitated by World Marketing Congress as one of India’s Top 50 Influential Marketing Leaders. Recognised as a thought leader in Fintech Marketing, Vishesh is a frequent keynote speaker at many educational institutes and thought-provoking events like IIT FinFest, Amity University, IMT Nagpur, NMIMS, among others. He strongly believes that 3Vs (Voice, Vernacular, and Video) are the key pillars that will define his legacy as a Marketeer over next 10 years
Sudeep is passionate about storytelling, building brands & categories and perfecting human connections. He has spent the last 17 years in various sales and marketing roles in Cadbury/ Mondelez and Pidilite, both being companies with incredible brand-building capabilities. This combination also makes him a rare marketer to have built brands in B2C as well as B2B space. He is passionate about everything that’s related to marketing and people. He is also a Marketing educator who conducts a crash course titled “Science behind the art of advertising” at GrowthSchool where he unpacks frameworks to create effective & measurable brand campaigns. His course has added value to around 2000+ industry professionals, marketing enthusiasts and students thus far. He also hosts a marketing podcast titled “CoBB -Conversations over Business of Brands” with his ex-colleague from Mondelez where they try to dispel myths & misinformation related to marketing
Sameer Seth has been serving as Director, Marketing – India at Dolby Laboratories for more than five years now. A media professional with diverse experience spanning over two decades, Sameer has previously worked with some of India’s most esteemed corporations like Star India, Network18, and the Essel Group. Sameer is passionate about Brand Advocacy, Stakeholder Management, and Digital Marketing initiatives. He also has extensive knowledge and expertise in P&L Management, Business Planning, Strategic Marketing, Marketing Communications, ROIdriven digital initiatives, and Partnerships across the Consumer and Entertainment category. His keen understanding of consumer technology and solutions enables him to drive business transformation, competitiveness, and customer ethos. He recently completed Management Development Program in Business Administration and General Management from Wharton University. An alumnus of XLRI Jamshedpur, Sameer is passionate about news, gadgets, movies, and sports.
Strategic revenue marketing senior leader with 17 years’ of experience across multiple industries and B2B/B2C product categories. Successfully launched products, developed new markets, and positioned brands at HP Americas, GE (Industrial and Healthcare), Salesforce and Microsoft. Proven track record of working with cross-functional teams and devising, implementing competitive strategies across geographies for expanding top and bottom-line growth. Led several large digital transformational projects working with C-suite executives and change management programs involving various stakeholders and leadership across countries and regions.
As the director of communications, Bipasha Chakrabarti spearheads the corporate communications charter for Meta in India. Prior to Meta, she was the head of communications at Cisco India. Bipasha has spent over two decades as a communications professional working with leading tech brands and PR agencies. Bipasha is passionate about storytelling as she believes it creates connections, engagement, and influence. Chakrabarti has been featured on the exchange4media Top 100 Influential Game Changers list for communication professionals in 2021 and Reputation Today’s one of the most important women professionals in Indian corporate Communications in 2023.
Director, Creative Production Netflix India, brings over 18 years’ experience in the world of product, marketing and advertising.
Having held senior leadership roles in agencies like Mullen Lowe Lintas, McGarrybowen with experiences at McCann Erickson and JWT.
Kunal is an expert at creative storytelling, strategy and management that have helped drive business goals across a multitude of categories, consumers, memorable campaigns and brands.
Rohit brings under two decades of diverse Sales , Marketing, Strategy and Commercial Leadership Experience ( P&L responsibilities ) in the Healthcare industry ( Pharmaceuticals & Medical Devices ) working across therapy areas like Orthopaedics , Ophthalmology , Infusion Therapy & Endoscopy across India and Subcontinent . He is currently the Director Marketing – India & South Asia for Johnson & Johnson Surgical Vision in India . He is part of the Vision Care India LT & Regional Marketing Council.
AREAS OF EXPERTISE : Marketing Excellence ♦ Technology Innovation ♦ Operations Excellence ♦ P&L Management ♦ Market Share Growth ♦ Customer Experience ♦ Strategic Partnerships ♦ Performing Teams ♦Strategic Thinking: Radical, Innovative, Transformational, Progressive, Result-oriented, Risk-optimized, Value-driven, Emotionally balanced ♦ Gamification & Digital Enthusiast ♦