Bhaskar Majumdar

A multifaceted communication expert who has led reputation management for leading international and Indian brands. A Strategic planner with around 24 years of experience in managing multiple projects & campaigns under tight deadlines spread across geographies & time zones. Ability to understand business objectives; map out relevant target audience & planning strategic communication campaigns, which fits the business objective. He specializes in creating and driving integrated marketing campaigns across earned, digital, social, and paid platforms that caters to brand and reputation values of brands.

Mr. Majumdar has worked with Reliance Industries as General Manager, Corporate communications, ESPN Star Sports as manager, Corporate Communications and has also worked with reputed strategic communications agencies like APCO Worldwide, Genesis PR, Vaishnavi Corporate Communications and Adfactors PR.

• Branding, Marketing & CSR: Building brand awareness, salience, and equity, ensuring compelling positioning in tune with prevailing market requirements and competitor profiling.
• Strategic Communication Planning: An adept strategic planner with deep-rooted expertise in managing multiple projects and campaigns under tight deadlines.
• Integrated Communication campaigns: Creating and driving integrated marketing campaigns across earned and paid platforms – Digital/Social. Website, blog management.
• Strategic Media Relations & Crisis Communication: In depth knowledge and understanding of the functioning of national & international media, wide network to optimize media opportunities and manage crisis scenarios.
• Policy & secondary research: Sound understanding of the regulatory environment, identifying TA and creating secondary research papers and outreach plans.
• Internal Communications & Employee Engagement: Planning and execution of internal communication and employee engagement campaigns.
• Industry Body Engagement: Worked closely with various industry bodies on issue management – COAI, SIAM, IFCC, ASDC, NSDC, UKIBC & PHD Chamber of Commerce (Electric Vehicles, EMF awareness, Emission issues, Environment & Road safety, Mobile Tower issues. 

Head – Marketing Communications, CSR and Digital @Egis South Asia: Leading Corporate, Brand, Digital & CSR outreach for India and South Asia. Working with global teams across geographies on global campaigns, senior management engagement with key stakeholders, leading CSR for India and actively involved with Egis foundation, supporting and creating website content, collateral & merchandising development, internal branding & communication, part of employee engagement team, part of POSH & D&I committee for India region, managing industry body engagement, supporting creation of case studies & part of global innovation communication team.

Guest Articles: He regularly contributes guest articles in Economic Times: Brand Equity, Financial Express: Brand Wagon, Times of India, Business Standard, Afaqs.com, exchange4media, Campaign India, PR Moment & Adgully on various subjects including brand & advertising, Marketing, Education, Public Relations, Digital and Social etc.

Visiting faculty: He is a regular visiting faculty in some of the leading management institutes: IIMC (Indian Institute of Mass Communication, Symbiosis, Pune, India Today Institute, Guru Govind Singh Indraprastha university, Delhi School of Communication & Jagran Lakecity university etc).

Jury & Speaker: He is actively engaged as both a speaker and as a member of the jury panel for various communication, marketing and ESG events, including the Davos Digital PR, PR Campaign Asia Awards, eLets India Brand Awards, Stevie Awards, Afaqs Awards, exchange4media Awards, Adgully Awards, Campaign India Awards, and PR Moment Awards, among many others.