Bimalendu Tarafdar is a seasoned marketing strategist with over two decades of experience across FMCG, fashion retail, automotive, and hospitality industries. His expertise encompasses consumer insights, strategy, innovation and brand management. At Weikfield Foods, as the Vice President of Marketing & Ecommerce, he leads the brand’s rejuvenation, focusing on enhancing market presence through integrated marketing communications and e-commerce strategies. He is passionate about creating substantial value for the customers and the company through his strategic marketing leadership.