Piali Dasgupta is currently Senior Vice President, Marketing, at Columbia Pacific Communities, India’s largest senior living community operator. Columbia Pacific Communities is part of the Seattle-based Columbia Pacific Management. which has presence across USA, Canada, China and India. Piali started her career in journalism with The Times of India, and crossed over to Marketing and Communication with playing key roles in creating impactful content marketing strategies for Myntra and later Amazon. She was responsible for creating Myntra’s very popular style makeover series along with celebrity style chat show series. In a career spanning 14 years, Piali has created a number of award winning marketing campaigns and served on juries. She is on Social Samosa’s Top 40 marketers under 40 list for the year 2019-2020 and has also been awarded the Content Mogul title by CMS Asia (Content Marketing Summit Asia) and has been named one of the top 10 Content Marketing Leaders in APAC in 2020 by CMS Asia. She has also been recognised as the Woman Marketer of The Year at MCube (Masters of Modern Marketing) Awards 2020. She was also part of Social Media Superwomen 2018, that recognised the top 50 women in
marketing in India. She has worked across print media, e-commerce (Myntra, Amazon), retail (Aditya Birla Fashion
Retail) and real estate and is currently building a compelling brand narrative around senior care inIndia.
Her core expertise lies in content marketing, storytelling, building brand narratives and strengthening
brand positioning through storytelling. According to her, good content is one that is purposeful, uplifting and has the ability to startconversations and believes that we are long past the age of “vanity content” or content for the sake of content. Outside of work, she enjoys travelling, is a voracious reader, spends time sketching and is also a
strong mental health advocate, doing her bit to remove long standing stigmas around mental illness.