Prasad stands for Pragmatic, ROI driven, Analytical, Segmentation & Automation focused Digital way of doing business. He is a firm believer in the process of ideation – experimentation – learning fast – succeeding faster & scaling up cheap. A Chemical Engineer from UDCT & MBA from JBIMS, Prasad has 16+ years of experience in brand & product management, customer acquisition, customer life cycle management, strategy, business planning and research across insurance, telecom, banking and engineering sectors. Prior to HDFC Life, Prasad has worked in Tata Docomo, Vodafone, ICICI Bank & Kotak Mahindra Bank.