Sudeep is passionate about storytelling, building brands & categories and perfecting human connections. He has spent the last 17 years in various sales and marketing roles in Cadbury/ Mondelez and Pidilite, both being companies with incredible brand-building capabilities. This combination also makes him a rare marketer to have built brands in B2C as well as B2B space. He is passionate about everything that’s related to marketing and people. He is also a Marketing educator who conducts a crash course titled “Science behind the art of advertising” at GrowthSchool where he unpacks frameworks to create effective & measurable brand campaigns. His course has added value to around 2000+ industry professionals, marketing enthusiasts and students thus far. He also hosts a marketing podcast titled “CoBB -Conversations over Business of Brands” with his ex-colleague from Mondelez where they try to dispel myths & misinformation related to marketing