Balaji is an integrated marketing communication professional with over 16 years of extensive experience in building brands for both global and Indian companies.
In his current role as Marketing Director, CEEMEA for Franklin Templeton, Balaji is responsible for marketing strategy and building brand SOV for the CEEMEA region. The region covers over 20 countries across Central and Eastern Europe, Middle East and Africa and focuses both on institutional and retail businesses.
Prior to this role, Balaji was Deputy Head – Marketing for Franklin Templeton India and was responsible for leading all key brand initiatives. Balaji has been one of the early adopters of leveraging gamification, video content and storytelling in the mutual fund industry to promote investor education in the online space. His deep understanding of consumer marketing and customer lifecycle journeys have won him multiple awards in India and globally across creativity, content, innovation and effectiveness. Very recently, he was conferred with the citation of “Marketing Influencer of the Year” by DMA Asia at the 2018 DMA Asia Echo Awards.