Content, Product, Strategy, Revenue, Brand building and communication. A TV & Digital professional, 20 years of experience- launched leading television channels and digital platforms. One of the first to leverage TV & Digital synergies. Content monetisation across genres.
Launched Award winning IPs, the first to launch Digital IPs and monetise them.
•Created first of its kind primetime programming, created, sold & executed IPs, turned around TV ratings, set up broadcast chains, forayed into regional content and managed P&L Lead teams of over 200
•Setup TV channels & digital properties; created produced and directed programmes/ content at NDTV, ET NOW, Times Now & Network 18
•Launched the Branded Content division at Times Now; led brand strategy, media agnostic campaigns drove concept selling & revenue generation for the National & International market. Created award winning IPs
•Worked with brands across sectors; example – BFSI (Aditya Birla Mutual Fund, BSE, Kotak Mahindra Bank, ICICI Bank, Bajaj Allianz), Tech (Blackberry, GE, IBM, Schneider Electric, Cisco, Microsoft), FMCG (Gillette, Britannia, Cloudnine hospitals, Tatas, Godrej, Thyrocare, HUL, Eureka Forbes, Kansai Nerolac, Mother Dairy, Nestle), Automobile (Skoda, BMW, Audi) and Public Sector (GOI, LIC)
Awards:
•Awarded Most influential Content Marketing Professionals
•Awarded Top 50 Most Influential Digital Marketing Leader
•Awarded Women Leadership Achievement Award in 2016 at World Women Leadership Congress
•Awarded the Women Super Achiever Award in 2017 at World Women Leadership Congress
•Won Content Marketeer of the Year award at DMAI for Moneycontrol in 2015
•‘Power of Shunya’ won a silver at the Goa Fest Creative Abby’s 2014
•‘Amazing Indians Awards’ won at the WOW awards in the on ground event category
•‘Gillette Soldier for Women’ won at Cannes; trended #3 worldwide on Twitter
•NDTV 24×7 won the Best English News Channel of the Year award; responsible for overseeing programming
Mr. Rahul Mishra joined Shemaroo Entertainment in November 2017 and currently holds the position of Head, Marketing and Communications.
Over the course of three years, Rahul has played a key role in shaping Shemaroo’s brand’s identity by leveraging emerging trends, thus striking a chord with the audiences and seeing success amongst competition. He is a seasoned marketing professional and has a demonstrated history of helping brands excel in theMedia & Entertainment sector. His areas of specialization includes Marketing Management, OTT Marketing, Digital Strategy, Content Creation, Market Research, and Partnerships. He recognizes the true call of customer satisfaction and impactful delivery, right at the core of his audience, gaining positive traction all along the way of success.
A digital leader with over 15 years of experience Has led the business function across TV, OTT, and Social platforms. Currently heading GTM strategy for Verse Innovation
Video communication has always been an area of core interest and passion, and I have worked across formats starting GEC soaps, digital web series, short format, vertical videos. I feel privileged to be on this forum
Saurabh has 24 years of experience in: Content Creation | Content Acquisition | Filmed Marketing | Strategy Planning | Film Production & Distribution | Script Doctor | Advertising | Film Programming | Content Acquisition | Cinema Management | Movie Promotions | Strategy Development | Developing Film, Production, Cinema Process and Systems | Retail Marketing | Brand Building | Advertising | Cinema Launch | Corporate Communications | PR | Event Management | Visual Merchandising | Merchandise Development and Promotion.
Abraham is the SVP & head of the digital division at Toonz. The division operates a very successful bouquet of You Tube channels with close to 20 million subscribers, digital distribution partnerships with leading OTT platforms & Toonz’s own OTT platform, MyToonz. MyToonz is live across all the leading play stores, Smart TV play stores & is also integrated with leading Telecom player platforms.
Abraham Uthup has multi-industry & multi location work experience. His experience straddles from industries like FMCG, Consumer durables, FMCD, Telecom, Cable & Broadband and Media across regions. He has been into media business since 2010 with experience in Television, Print & Digital media. Abraham has been personally involved the design & roll out of MyToonz & is actively forging a strategy to get MyToonz into multiple geographies.
Mansi Bihani, is the Co-Founder of Video Factory, an explainer video specialist company, sparked by the passion to “build visual awareness amongst communities that prompt them to think, reflect and react”.
Trusted by over 500+ enterprises, such as WHO, United Nations, Reserve Bank of India, Indian Army, and corporates like Tata & Sons, HDFC Bank, GE Healthcare, Cisco, Berger Paint, Dr. Reddy’s Lab, Times of India and more, the factory produces original and compelling content that gives their clientele an impetus to grow.
Having accumulated experience in several aspects of advertising and film-making over the last 14 years, Jitendra has a unique understanding of the industry and the client needs. He is an innovative thinker who readily adapts to any situation, which has regularly contributed significantly in producing impactful, result-oriented campaigns. Moreover, he believes in bringing together a team where everyone is
responsible and credited for their part in the process, leading to a more creative, productive and harmonious output, resulting in measurable growth for the specific project and the company at large.
As the Head of SoCheers Films, is largely responsible for the exponential growth of the division over the last 6 years. The production capabilities skyrocketed last year from 2X to 10X and it goes to prove his merit considering that this was in the midst of the pandemic, when others were visibly struggling. Having started the division alone, he has also devotedly built up a team of 7 passionate individuals now, who
each add significant value to it.
A cinephile since childhood, Jitendra always dreamt of being a part of movies and telling stories that people can connect with. His passion for films and entertainment led him to pursue a career in acting, which later diversified to include several other aspects of the industry like script writing and direction, among others. He has also been part of quite a few ads for several brands before he started his journey with SoCheers as the head of its films division. Being extremely passionate about his work and every piece of video he creates, gives him an opportunity to share a little of himself with the world.
He is the driving force behind SoCheers Films expertly understanding the brand message and conceptualising ideas which communicate it to the audience. Over the years, he has focused the team’s energy into delivering digital storytelling at par with the international standard with projects like The Family Man Job Hunt (Amazon Prime Video), Mirzapur S2 ‘Purvanchal Ke Samachar’ (Amazon Prime Video), Right Time To Buy Furniture (Godrej Interio), ‘Har Pyas Ka Rang Hai Blue (Enerzal), among others. The efforts put into these projects have also been validated with multiple award wins both on national and international stages, including The Webby Awards 2022, Spikes Asia 2022, YouTube Works Awards 2022, The Advertising Club’s Big Bang Awards 2022, and many more. Jitendra has contributed to the video content ecosystem in more ways than one. He regularly engages in industry conversations on varying topics like the creative ideas behind new campaigns attracting eyeballs from the industry, the new correlation between theatrical releases and digital marketing, the business
side of creativity, and more.
Social Media Links:
Twitter – https://twitter.com/JitendraHirawat
LinkedIn – https://www.linkedin.com/in/jitendra-hirawat-a452973a/
Instagram – https://www.instagram.com/jitendrahirawat/
Hansveen Kaur is the Business Head at Momspresso’ India’s largest content and influencer platform for mothers. A seasoned marketer with over 15 years of experience in the creation and successful execution of Marketing Strategy, Customer Experience Management, Digital Marketing, Content Marketing, Business Development and Marketing operations in B2B & B2C, while enabling strong alignment of Marketing function with Sales & Customer Service
– A Logical, decisive, result-oriented and effective leader with excellent communication, interpersonal and relationship management skills.
Specialties: Brand & Marketing strategy development, Brand Management, Marketing Communications, Digital Marketing, Content Marketing & Syndication, Corporate Communication, Consumer Insights & Market research, B2B Marketing, Experiential Marketing
A Digital immigrant, Ankoor believes in the power of Energy and Energize while bringing to the table a pedigree of more than 22 years across the spectrum of media – print, digital , mobile, event productions , some successful marquee pilot projects. Ankoor has more than 45 published articles, along with being active speaker & Jury member at reputed B-Schools and events.. Having worked across multiple functions – ad operations, business operations, content, strategy, event design, media planning & buying, Ankoor has also learnt from the experience of having worked in different cultures and set-ups in national and international environments along with working at cross-functional roles. Ankoor is working with the vibrant and wonderful team at ARM Worldwide and driving the Content, Social & Creative vertical.
Gaurav Shukla is Senior Vice President- Sales at Sony Pictures Network India Pvt Ltd
In his current role he is responsible for the Sales for the Reginal and English Channels of the network.
He is a Science Graduate from St. Stephens College r and a post-graduate from Times School of Marketing.
He joined Sony almost 13 years ago and has worked in various genres Like GEC and Kids.
He has a demonstrated history of working in the broadcast media industry for over 23 years. Has worked with leading broadcasters like STAR and ZEE Skilled in Customer Insight, Broadcasting, Integrated Marketing, Content Strategy, and Media Buying.
His interests include Travelling, Chess and tennis.
He is married and has two kids .
He resides in New Delhi.